It's a social media marketer's dream: a formula for a successful Reddit submission. A team of statisticians at Stanford has spent the past few months analyzing 16,700 pictures on Reddit in order to analyze the impact of content, title, community to which it was submitted, and time of submission. Each picture was submitted an average of 7.9 times, which helped the researchers isolate each factor's impact.
What makes a popular submission to the link aggregator that drives more than 4.8 billion pageviews a month? The answer, of course, is "it depends." The interplay between factors turned out to be hugely important, and different strategies worked for different subreddits, the topic-centric communities on Reddit.
Good content "speaks for...